Given the nature of the agricultural machinery such as tractors and combines which are typically quite large and expensive, to engage with potential customers in a meaningful way and train numerous operators in an efficient way can be challenging. This is precisely where Augmented Reality (AR) and Virtual Reality (VR) come into play as these technologies offer unique solutions to address and overcome these key challenges in agriculture.
How John Deere Asia Is Leveraging AR and VR
John Deere Asia took on the challenge and has been exploring the use of AR and VR applications to deliver the highest value to customers. Over the past consecutive several years, John Deere Asia has created 3D models of agricultural machinery so that customers can virtually inspect and interact with the equipment and understand its features and benefits in a more intuitive way.
Below is a quick summary of how John Deere Asia’s 3D visualization technology journey has evolved over the past years:
• November 2021: John Deere Asia inaugurated the first version of the virtual showroom, first of its kind within Deere group
• October 2022: Released its first VR model of SPFH 8100i for ag shows and customer events
• January 2023: Launched the virtual showroom 2.0, where customers can discover product descriptions faster, move around the virtual space with a click of a button, get 360° view of the vehicle’s interior and exterior design, and even try the operator’s view.
• June 2023: Developed and released the VR model of 5M Tractor to be used in ag shows and dealer's customer centers across Japan
John Deere Asia’s First AR Model with 5M Tractor Is Now Live
And now in February 2024, we are finally introducing John Deere Asia’s first AR model with 5M tractor in both English and Japanese for all our audience across Asia.
